FARMING NEWS

ASDA commit to sourcing Welsh Lamb

Politicians and industry figures have welcomed the announcement that supermarket giant ASDA will be stocking Welsh Lamb at the butchery counters of 72 of its largest stores.

Premium PGI Welsh Lamb will be on sale at Asda counters across England and Wales instore from now through to the autumn. The supermarket’s announcement is a major boost to a sheep industry that contributes £267 million each year to Wales’s economy.

The Welsh Government Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM, met up with Asda UK Meat Counters Buyer Kelly Bainbridge in Wrexham today (21 July) to announce the news.

New commitment

Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths said:

“I am pleased Asda is going to stock premium Welsh Lamb at 72 of its largest stores throughout England and Wales. PGI Welsh lamb is an iconic, high quality product and I am sure it will prove popular with customers. This news will also come as a real boost to Wales’ red meat industry.”

“We very much welcome this new commitment from a leading British retailer to stock PGI Welsh Lamb as a premium offering,” said HCC Marketing Manager Rhys Llywelyn. “Its promotion at the butchery counters of 72 of the largest stores throughout England and Wales reinforces Welsh Lamb’s reputation as a high-quality product which the modern consumer wants.

NFU Cymru Livestock Board Chairman, Wyn Evans, said:

“NFU Cymru welcomes this commitment by Asda to stock great tasting PGI Welsh Lamb on counters at 72 of its largest stores in England and Wales. This is a boost to Welsh Lamb producers at a time of great uncertainty in the industry.”

“This is a boost to Welsh Lamb producers at a time of great uncertainty in the industry.”

FUW Senior Policy Officer Dr Hazel Wright said:

“The FUW has long urged supermarkets to commit to the procurement of Welsh and British lamb and beef, and to ensure prices paid by suppliers or through direct contracts recognise the high quality premium product produced. It is great news that Asda is joining a wide range of retailers who have already made a commitment to sourcing Welsh PGI lamb and beef.”

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